Fresh Off the Set

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Judy Doherty Judy Doherty

Keeping It Cool: A Cheese Shoot for Wisconsin Cheese Company

Cheese is one of the most beautiful and most unforgiving things we shoot. It sweats, it softens, and it changes character the second it gets warm, so when Wisconsin Cheese Company came to us for their special package rebranding project, we built the whole production around temperature control, keeping every wedge, wheel, and slice cold and camera-ready right up until the moment it hit the set. The real challenge, though, was scale. Over two days we photographed more than 150 images and tracked more than 60 SKUs across three product families, with their team joining us live on Zoom to approve every setup in real time. Each family got its own styling direction so the collections felt distinct, and every product was also shot clean on white for packaging, listings, and retail.

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Judy Doherty Judy Doherty

Popcorn Indiana

We recently created a fresh marketing library for Eagle Foods’ Popcorn Indiana brand to support their new packaging launch. Having their team in the studio made the process even more fun as we stayed busy styling and shooting the bags in seasonal setups and lifestyle moments. Here are a few of our favorite shots—and if you haven’t yet, grab a bag of their delicious popcorn at your local Walmart!

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Judy Doherty Judy Doherty

Building a CPG Content Library That Converts: Tosi Edition

“We love building CPG asset libraries that tell a delicious, on-brand story—and this shoot with the Tosi team was so much fun it didn’t feel like work. This is just a sneak peek, so keep an eye on their channels for more! Tosi’s high-protein bars are made with all-natural ingredients like coconut, cashews, almonds, berries, peanuts, and chocolate… and they look as good as they taste.” 📸✨

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Judy Doherty Judy Doherty

Shopping: Box and Bag

An effective marketing strategy for CPG products is to show them in the shopping bag, mailing box, client bag, or branded shopping bag! Check out some of our favorites!

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Judy Doherty Judy Doherty

CPG Beverage Products

We always enjoy shooting beverages in various vessels, showing off these products' branding, categories, ingredients, and lifestyle uses. Check out our work!

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