Building a CPG Content Library That Converts: Tosi Edition

Written By Judy Doherty

Creating CPG asset libraries is one of my favorite parts of the job—crafting a visual story that’s both unmistakably on-brand and irresistibly delicious. The Tosi team joined us in the studio for this shoot, and it was so much fun we almost forgot we were working. This is just a sneak peek—be sure to follow their channels to see more. Tosi’s high-protein bars are made from all-natural ingredients like coconut, cashews, almonds, berries, peanuts, and chocolate, making every frame as wholesome as it is beautiful.

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 90,000 photos and motion graphics delivered. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.

My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

My experience as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
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