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Popcorn Indiana
We recently created a fresh marketing library for Eagle Foods’ Popcorn Indiana brand to support their new packaging launch. Having their team in the studio made the process even more fun as we stayed busy styling and shooting the bags in seasonal setups and lifestyle moments. Here are a few of our favorite shots—and if you haven’t yet, grab a bag of their delicious popcorn at your local Walmart!
Building a CPG Content Library That Converts: Tosi Edition
“We love building CPG asset libraries that tell a delicious, on-brand story—and this shoot with the Tosi team was so much fun it didn’t feel like work. This is just a sneak peek, so keep an eye on their channels for more! Tosi’s high-protein bars are made with all-natural ingredients like coconut, cashews, almonds, berries, peanuts, and chocolate… and they look as good as they taste.” 📸✨
Vibe Check: How Beverage Photos Connect
Here are the latest and greatest drink photos all showing a vibe that influences the way we look at them and want to drink them.
Shopping: Box and Bag
An effective marketing strategy for CPG products is to show them in the shopping bag, mailing box, client bag, or branded shopping bag! Check out some of our favorites!
CPG Beverage Products
We always enjoy shooting beverages in various vessels, showing off these products' branding, categories, ingredients, and lifestyle uses. Check out our work!
The “Family” Photo
Photographing a family of products or groupings can be challenging, but it should always be an enjoyable and creative process! It’s one of our specialties, and we love designing cohesive, eye-catching themes to bring their sets to life.
Focus on Flavor Cues & Ingredients
Here is another overview of a critical CPG photography strategy by Judy Doherty. Focus on the flavor cues and the ingredients. The ingredients are often very photogenic, and they tell an important story about the advantages of a product. Check out our favorites.
CPG Lifestyle & Recipe Photos
Engage your audience with relatable, mouthwatering recipes and dynamic reels to showcase your product. Perfect for marketing content, these visuals captivate viewers, create connections, and highlight your brand authentically and appealingly.