Judy Doherty Judy Doherty

Original Gangster BBQ

My immersion in The Culinary Institute of America's (CIA) Master of Professional Studies (MPS) program from 2019 to 2021 was a transformative experience, culminating in a master's degree in Food Business. My studies were strategically focused on branding, sustainability, and CPG innovation, the very drivers of today's dynamic food landscape.

It was during this rigorous journey that I forged connections with visionary peers like Chef DeAndre Weaver, MPS. We recently collaborated on developing the branded identity and shot list for his new, incredibly delicious vegan BBQ sauce. Chef Weaver's core message, "there is room for everyone at the table," powerfully speaks to the sauce's versatility, appealing to a broad spectrum of palates from plant-based devotees to beef lovers. With a dedicated following already established in the D.C. area, Chef Weaver is now poised for a successful product launch!

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Judy Doherty Judy Doherty

Crafting the Visual Story: Photographing a Master Brewer's Non-Alcoholic Beer

"As a food and beverage photographer, there's nothing more exciting than diving deep into a brand's story, especially when it involves a product as revolutionary and delicious as a non-alcoholic beer crafted by a master brewer. We recently had the incredible opportunity to build a comprehensive visual library for just such a brand, focusing on showcasing not just the product, but the entire elevated experience. From clean, crisp shots of the beautifully designed cans and full cases, highlighting the premium packaging, to vibrant captures of its unique flavor profiles (think subtle citrus zest or malty warmth!), every image was designed to convey the exceptional taste. We then brought the lifestyle element to life, photographing people genuinely enjoying this 'so, so, so delicious' brew in fun, authentic settings, perfectly illustrating its versatility. Finally, we explored exquisite food pairings, demonstrating how this non-alcoholic option can beautifully complement a gourmet meal or a casual snack, proving that sophisticated sips don't always need alcohol."

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Judy Doherty Judy Doherty

New Bottle and Art

Before I shoot any product I study it in natural light to understand its features and the way it interacts with ambient light. Sure, the high-powered strobes in my studio render beautiful colors and take away shadows but every product has a story. This beautiful bottle that has hand-made silk screened artwork iwth a cylindrical shape and dark color to protect the olive oil deserved its own story!

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Judy Doherty Judy Doherty

Fall In Love With Butters

I recently photographed a fall campaign for a client’s pumpkin and apple butter, highlighting their packaging and the rich flavor cues that define the brand. Alongside clean product imagery, we crafted a lifestyle story with models savoring the spreads on toast, capturing how naturally they fit into everyday moments. To bring extra energy and depth, we layered in video—playing with hard light and close-up motion to showcase the luscious, spiced butter in action.

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Judy Doherty Judy Doherty

Canine Feast

Maw and Paw is dedicated to quality, offering human-grade dog food, supplements, and delicious bone broth. We feel fortunate to be a part of their journey in bringing such exceptional products to dogs and owners everywhere.

Here are a few of our favorite images from this exciting project!

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Judy Doherty Judy Doherty

Verb Hydration

Verb is a delicious hydration drink mix that is full on flavor and void of sugar or food color. The models loved it. We shot a huge variety on a tight timely but the creativity went to the moon!

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Judy Doherty Judy Doherty

Whole Foods Launch

GoodGood, our favorite jam client, is launching distribution into Whole Foods. Here is a stop motion created for kiosks with a collaborative lunchbox using EggLife wraps. Yummy! We loved the PBJ flavors rolled up in EggLife’s high protein wraps!

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Judy Doherty Judy Doherty

Healthy Cell: A Sweet Sip Towards Better Health

This project involved a new and innovative shoot, resulting in playful images that are perfect for a variety of channels. We're thrilled to showcase how Healthy Cell is making healthy living a more delicious and convenient reality.

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Judy Doherty Judy Doherty

Who Loves Olives?

We had an absolute blast partnering with Lindsay Olives to whip up some incredible new recipes, videos, and GIFs! Our top pick has to be this show-stopping chimichurri sauce, made with their delicious olives, quality EVOO, fresh herbs, and perfect seasonings. Trust us, it's the secret ingredient that'll make your grilled chicken truly unforgettable!

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Judy Doherty Judy Doherty

Honey Library

Here is a library of CPG images for Sioux Honey Co-op showing many seasons for their marketing program. We sought to show many uses for the honeys in their coop. The cameras were going from the kitchen to indoor and outdoor lifestyle setups and the studio. In addition to the still images we also shot videos, reels, and stop-motion gifs.

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Judy Doherty Judy Doherty

Is it time for a photo refresh?

Here’s a Product Photo Refresh Checklist to help you plan and execute a successful shoot that boosts your brand and drives results.

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