Judy Doherty Judy Doherty

Popcorn Indiana

We recently created a fresh marketing library for Eagle Foods’ Popcorn Indiana brand to support their new packaging launch. Having their team in the studio made the process even more fun as we stayed busy styling and shooting the bags in seasonal setups and lifestyle moments. Here are a few of our favorite shots—and if you haven’t yet, grab a bag of their delicious popcorn at your local Walmart!

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Judy Doherty Judy Doherty

All the Flavor, All the Protein: Bringing Pure Protein’s New Ammaze Bars to Life

We had an absolute blast creating crave-worthy, decadent imagery for Pure Protein’s new Ammaze Peanut Butter S’more Bars and Ammaze ChocoChip Ice Cream Sandwich cookies—where indulgence meets serious protein power. The goal was simple: dial up the flavor cues until you could practically taste them through the screen. We built mountains of toasted marshmallow swirls, molten chocolate drips, cookie crumbles, creamy peanut butter ribbons, and ice cream scoops in mid-melt to amplify every delicious detail. Each set was layered with texture and movement, from stacked treats bursting with gooey centers to dynamic stop-motion sequences of the bar breaking and being devoured bite by bite. The result? Bold, high-energy visuals that celebrate all the decadence of a dessert while reinforcing that these bars and cookies deliver on protein just as much as they deliver on flavor.

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Judy Doherty Judy Doherty

Building a CPG Content Library That Converts: Tosi Edition

“We love building CPG asset libraries that tell a delicious, on-brand story—and this shoot with the Tosi team was so much fun it didn’t feel like work. This is just a sneak peek, so keep an eye on their channels for more! Tosi’s high-protein bars are made with all-natural ingredients like coconut, cashews, almonds, berries, peanuts, and chocolate… and they look as good as they taste.” 📸✨

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Judy Doherty Judy Doherty

Date Night Vibe with Bondolio

There is something deeply therapeutic about slowing down to style a scene where the ingredients are allowed to speak for themselves. In the studio, we often work with complex setups, but tonight’s personal shoot was all about simplicity, light, and one very specific star: Bondolio Olive Oil.

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Judy Doherty Judy Doherty

Original Gangster BBQ

My immersion in The Culinary Institute of America's (CIA) Master of Professional Studies (MPS) program from 2019 to 2021 was a transformative experience, culminating in a master's degree in Food Business. My studies were strategically focused on branding, sustainability, and CPG innovation, the very drivers of today's dynamic food landscape.

It was during this rigorous journey that I forged connections with visionary peers like Chef DeAndre Weaver, MPS. We recently collaborated on developing the branded identity and shot list for his new, incredibly delicious vegan BBQ sauce. Chef Weaver's core message, "there is room for everyone at the table," powerfully speaks to the sauce's versatility, appealing to a broad spectrum of palates from plant-based devotees to beef lovers. With a dedicated following already established in the D.C. area, Chef Weaver is now poised for a successful product launch!

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Judy Doherty Judy Doherty

Crafting the Visual Story: Photographing a Master Brewer's Non-Alcoholic Beer

"As a food and beverage photographer, there's nothing more exciting than diving deep into a brand's story, especially when it involves a product as revolutionary and delicious as a non-alcoholic beer crafted by a master brewer. We recently had the incredible opportunity to build a comprehensive visual library for just such a brand, focusing on showcasing not just the product, but the entire elevated experience. From clean, crisp shots of the beautifully designed cans and full cases, highlighting the premium packaging, to vibrant captures of its unique flavor profiles (think subtle citrus zest or malty warmth!), every image was designed to convey the exceptional taste. We then brought the lifestyle element to life, photographing people genuinely enjoying this 'so, so, so delicious' brew in fun, authentic settings, perfectly illustrating its versatility. Finally, we explored exquisite food pairings, demonstrating how this non-alcoholic option can beautifully complement a gourmet meal or a casual snack, proving that sophisticated sips don't always need alcohol."

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Judy Doherty Judy Doherty

New Bottle and Art

Before I shoot any product I study it in natural light to understand its features and the way it interacts with ambient light. Sure, the high-powered strobes in my studio render beautiful colors and take away shadows but every product has a story. This beautiful bottle that has hand-made silk screened artwork iwth a cylindrical shape and dark color to protect the olive oil deserved its own story!

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Judy Doherty Judy Doherty

Fall In Love With Butters

I recently photographed a fall campaign for a client’s pumpkin and apple butter, highlighting their packaging and the rich flavor cues that define the brand. Alongside clean product imagery, we crafted a lifestyle story with models savoring the spreads on toast, capturing how naturally they fit into everyday moments. To bring extra energy and depth, we layered in video—playing with hard light and close-up motion to showcase the luscious, spiced butter in action.

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Judy Doherty Judy Doherty

Canine Feast

Maw and Paw is dedicated to quality, offering human-grade dog food, supplements, and delicious bone broth. We feel fortunate to be a part of their journey in bringing such exceptional products to dogs and owners everywhere.

Here are a few of our favorite images from this exciting project!

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Judy Doherty Judy Doherty

Verb Hydration

Verb is a delicious hydration drink mix that is full on flavor and void of sugar or food color. The models loved it. We shot a huge variety on a tight timely but the creativity went to the moon!

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