Building a Beverage Image Library for 1992 and Ready Set

Written By Judy Doherty

Two partner brands shared one shoot day in our studio, and each walked away with a complete image library built from zero.

READYSET: FROM CASE PACKS TO PEACHES

ReadySet came in with a new line of canned drinks and no images at all. We started with the ecommerce essentials: single cans, four-pack cartons from every side, an open carton and full case packs. Then the fun part. Tart Peach got a pile of fresh peaches, a pour over ice on a bold orange backdrop, and lifestyle sets next to dumbbells for the gym crowd and a laptop for the work day.

1992: A RETRO BRAND BUILT AROUND HANGING OUT

1992 was the last year before the internet, and that is the whole idea behind the brand: put the phone down and get together. We leaned into it with two-tone pastel sets in pink, butter yellow, sky blue and mint, cans clinking in a toast, a pour over ice with blueberries, and their gummies stacked, plated and topped with the retro 1992 logo. Every image feels like an invitation to a get-together.

ONE DAY, TWO LOOKS

Sharing a shoot day is a smart move for partner brands. They split the setup, and each still gets its own look: clean and bright for ReadySet, retro and playful for 1992.

Launching a new drink? Book a call.

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 250,000 visuals delivered worldwide. Based in Southern California and formerly in the San Francisco Bay Area, I work in my studio, throughout California, and on location nationwide. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.


My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

I bring over 20 years of professional culinary experience and more than a decade in commercial photography. My work as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
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