4 Days from Shot List to AP Wire: Shooting the Phytosphere Launch for Beyond Meat

Written By Judy Doherty

We were thrilled to help Beyond Meat and their D2C team bring Phytosphere to life for the official launch. Over two studio shooting days in my studio, with their team on site and a crew of three, we covered the full range of the new lineup: Beyond StarMatter plant-based protein smoothies, the Beyond Immerse canned beverage, cooked Beyond Veggie burgers, seared Beyond Steak, and the new Beyond Starcut plant-based jerky. Add in macro ingredient shots, splashes, blender motion, outdoor lifestyle, and clean studio product work, and it was one of the widest CPG shot lists we have run in a two-day sprint.

Having the client in the room is what made it work. Decisions happened on set instead of a week later, which kept the sets moving and let us build real range: tight product crops for the site, appetite shots that make you hungry, and wider frames with room for copy. It is always a good day when plant-based food looks exactly as good as it tastes.

Here are a few favorites; watch their channel for more.

BTS - the crew was in great spirits from start to finish - here we are at wrap! Want to plan a shoot? Use the call button on the top right or start a photo planner.

Photo courtesy of Jordan Hill. Left to right: Jordan Hill, Judy Doherty, Katelyn Kelley, Ryann Hill.

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 250,000 visuals delivered worldwide. Based in Southern California and formerly in the San Francisco Bay Area, I work in my studio, throughout California, and on location nationwide. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.


My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

I bring over 20 years of professional culinary experience and more than a decade in commercial photography. My work as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
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