Meet Judy Doherty: SoCal Food & Beverage CPG Photographer
I'm a CIA-trained food, beverage, and CPG photographer based between Los Angeles and San Diego, and formerly in the San Francisco Bay Area. I run the only full-service content studio where a Master's-level culinary education meets commercial photography. Over 250,000 visuals delivered worldwide. One client saw a 44% increase in sales after their content library shoot.
I bring over 20 years of professional culinary experience and more than a decade in commercial photography to every shoot. That means I style my own food, direct my own sets, and understand your product before the camera comes out.
Proven Results
One asset library project delivered a 44% increase in sales. That's the point of the work. Beautiful images that don't move product are just decoration. My sweet spot is producing high-quality, on-brand content through an efficient, creative workflow that stays on budget.
The Studio
Everything needed to bring your vision to life, under one roof:
- Two tethered studio shooting stations
- Staged lifestyle sets: camera-ready kitchen, outdoor patio, dining room, and family room
- Comprehensive CPG-centric prop and surface library
- Roster of local models
- In-house team for styling food, beverages, and props, plus recipe development
- Roster of LA Peerspace studios and local models, with the ability to permit in LA
From the initial creative deck through final retouching, one team, one location, one production.
How We Work
I team up with brands, marketers, social teams, agencies, chefs, and entrepreneurs to build content that connects and converts.
In the studio, I build complete content libraries: branded studio, staged lifestyle, and elevated UGC that looks native rather than staged, all shot together so the whole set matches. One shoot, one visual system, ready for ecommerce, retail, social, and paid.
On location, I bring the firepower to your team. When an in-house creative team needs a capture specialist for a tight campaign, I arrive with lighting, props, still cameras, and a cinema camera, and shoot photography and video side by side in a single day. You keep your team, I fill the gap.
Credentials
Judy Doherty, MPS, PCII. Photographer, Director, and Owner of Expression Food Inc., dba Judy Doherty Photography. (CV)
Master of Professional Studies, The Culinary Institute of America. Visual Art Certificate, UC Berkeley Extension.
Member: APA · AtEdge · IACP · The LUUPE · Focus on Women · Workbook Now
Awards: APA Top 100, APA Off the Clock, Lürzer's Top 200 Digital Artists, Edible Cover, Edible Recipe.
Serving Los Angeles, San Diego, Temecula, and the SF Bay Area. Worldwide, by remote or travel.
415-935-3591 · judy@judydohertyphotography.com
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Clients Include
Beyond Meat, Colle McVoy for Dairy Queen, Costco, Rao's, Noosa, Vallarta Supermarkets, Popcorn Indiana, Hunter PR for Mrs. T's Pierogies, Pure Protein, Sugar Foods, Nuts for Cheese, Bastion, Partners Crackers, The Culinary Institute of America, and more.
Judy Doherty, Photographer & Director
I hold a Master's degree from The Culinary Institute of America.
Clients Include:
Proud member of:
After extensive research to find the right photographer for our brand — sold through major retail chains across the U.S. — we chose Judy. We're based on the East Coast, but we were so confident she was the right person that we flew all the way to Los Angeles to work with her. It was absolutely the right decision.
When you represent a brand sold in major retail chains, choosing the right photographer is extremely important. Judy understood that responsibility and treated our brand with exceptional care, creativity, and professionalism. Her entire team was equally impressive. We would absolutely work with Judy again.