Judy Doherty Judy Doherty

Crafting the Visual Story: Photographing a Master Brewer's Non-Alcoholic Beer

"As a food and beverage photographer, there's nothing more exciting than diving deep into a brand's story, especially when it involves a product as revolutionary and delicious as a non-alcoholic beer crafted by a master brewer. We recently had the incredible opportunity to build a comprehensive visual library for just such a brand, focusing on showcasing not just the product, but the entire elevated experience. From clean, crisp shots of the beautifully designed cans and full cases, highlighting the premium packaging, to vibrant captures of its unique flavor profiles (think subtle citrus zest or malty warmth!), every image was designed to convey the exceptional taste. We then brought the lifestyle element to life, photographing people genuinely enjoying this 'so, so, so delicious' brew in fun, authentic settings, perfectly illustrating its versatility. Finally, we explored exquisite food pairings, demonstrating how this non-alcoholic option can beautifully complement a gourmet meal or a casual snack, proving that sophisticated sips don't always need alcohol."

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Judy Doherty Judy Doherty

Honey Library

Here is a library of CPG images for Sioux Honey Co-op showing many seasons for their marketing program. We sought to show many uses for the honeys in their coop. The cameras were going from the kitchen to indoor and outdoor lifestyle setups and the studio. In addition to the still images we also shot videos, reels, and stop-motion gifs.

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Judy Doherty Judy Doherty

Is it time for a photo refresh?

Here’s a Product Photo Refresh Checklist to help you plan and execute a successful shoot that boosts your brand and drives results.

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Judy Doherty Judy Doherty

Tile On The Fly

Our surface library just got a new capability for digital tile printing. We have a lot of colors of paper and vinyl and a ton of beautiful real and artistic surfaces in the library. Recently we added the capability to manufacture digitally created tile surfaces.

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Judy Doherty Judy Doherty

Smoodi

Here is a line of delicious fruit smoothies from smoodi, a company dedicated to providing fresh fruit smoothies on location in their special robotic machine! We were so impressed with all of the flavor combinations!

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Judy Doherty Judy Doherty

Dried Cherry Library

Here is a delicious marketing library for a new product: dried cherries by Antioxidant Solutions. We started with a relatable image of cherries on a kitchen counter followed by 3 delicious ways to use them. The work will be used in Costco and Sam’s Club along with other marketing assets.

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Judy Doherty Judy Doherty

Octonuts Tasty Fun

We had a ball working with the Octonuts marketing team to create a photo library of their CPG brand and products using food photography and package photography. Their ideas for single ingredient, maximum flavor, fun, and tasty was very easy to articulate visually. We worked on a creative deck together to plan stop motion and still images with their products, flavor cues, and bright colors. Here are a few favorites.


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Judy Doherty Judy Doherty

Toss!

Tossing up success with new Ace Wing Sauce and food and CPG images. The idea was to bring the brand alive visually, showing the home cook they can bring their own restaurant quality wing experience into their kitchen.

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Judy Doherty Judy Doherty

Good Good Creative Deck

CPG still life art photographs of jelly, peanut butter, packaging cpg and more for social media, marketing and digital advertising for Good Good

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Judy Doherty Judy Doherty

Frappe

Salted caramel frappe is a delicious drink and our beverage photography goal was to show all the textures, colors, and flavor cues with this frosty drink.

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