GoodGood Branded CPG Library for Multiple Channels
When GoodGood launched its new label designs, we partnered with the digital marketing team to create a robust content library that celebrated each jam variety through its unique brand colors while keeping the product front and center. Guided by a Milanote vision board, we developed a clean, graphic, and playful collection featuring diverse hands, fresh flavor cues, product pairings, branded lifestyle moments, and package-forward hero images. In less than two days, our three-person team produced more than 160 photos for use across Amazon, Costco, Target, distributor websites, social media, and ecommerce platforms. The library gives GoodGood a cohesive visual toolkit that is both versatile and instantly recognizable. The fan favorite? The adorable new GoodGood strawberry baby jar, photographed at the perfect moment during Southern California's peak berry season. 🍓
Want to see more? Check out our new marketing library page. Here are a few behind the scenes clips of us inventorying, measuring, labeling, and keeping the creative rolling.