GoodGood Branded CPG Library for Multiple Channels

When GoodGood launched its new label designs, we partnered with the digital marketing team to create a robust content library that celebrated each jam variety through its unique brand colors while keeping the product front and center. Guided by a Milanote vision board, we developed a clean, graphic, and playful collection featuring diverse hands, fresh flavor cues, product pairings, branded lifestyle moments, and package-forward hero images. In less than two days, our three-person team produced more than 160 photos for use across Amazon, Costco, Target, distributor websites, social media, and ecommerce platforms. The library gives GoodGood a cohesive visual toolkit that is both versatile and instantly recognizable. The fan favorite? The adorable new GoodGood strawberry baby jar, photographed at the perfect moment during Southern California's peak berry season. 🍓

Want to see more? Check out our new marketing library page. Here are a few behind the scenes clips of us inventorying, measuring, labeling, and keeping the creative rolling.

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 90,000 photos and motion graphics delivered. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.

My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

My experience as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
Previous
Previous

Photography Meets Regenerative Farming

Next
Next

Dot. Dot. Delicious.