Cheese is one of the most beautiful and most unforgiving things we shoot. It sweats, it softens, and it changes character the second it gets warm, so when Wisconsin Cheese Company came to us for their special package rebranding project, we built the whole production around temperature control, keeping every wedge, wheel, and slice cold and camera-ready right up until the moment it hit the set. The real challenge, though, was scale. Over two days we photographed more than 150 images and tracked more than 60 SKUs across three product families, with their team joining us live on Zoom to approve every setup in real time. Each family got its own styling direction so the collections felt distinct, and every product was also shot clean on white for packaging, listings, and retail.

Colle McVoy hired me to capture images for their client, Dairy Queen, for the FIFA campaign featuring global Blizzard flavors. This exciting project included lighting and shooting on studio sets, as well as capturing talent on motion sets. I really enjoyed working on a project with such a talented team and vibrant creative direction!

Colle McVoy hired me to capture images for their client Dairy Queen’s summer value meal campaign. This exciting project included lighting and shooting on studio sets, as well as capturing talent on motion sets. I really enjoyed working on a project with such a talented team and vibrant creative direction!

It was a total joy collaborating with Esmeralda, the designer for Vallarta Supermarkets, on a vibrant summer campaign that will appear in signage across more than 60 of their stores. The project began with a creative test focused on an unusual visual idea—photographing food against a water backdrop. To help bring the concept to life, I built a small studio test using layered props, reflective water surfaces, and real Mexican dishes. These early images gave Esmeralda something tangible to present to her team as they explored the direction for the campaign.

Summer shoots just hit different. ☀️🍔🔥

We spent the day creating a new grilling video inspired by the ultimate fast food meal, complete with smoky burgers, crispy fries, ice-cold drinks, and all the summer vibes. The concept was all about friends hanging out, playing games, laughing between takes, and soaking up a beautiful sunny day together.

This shoot was also our testing ground for a brand new set, updated lighting setups, fresh macro shots, motion experiments, and new recipes we’ve been developing in the studio. There’s nothing better than seeing the food sizzle on camera while the crew collaborates and pushes ideas further with every setup.

Days like this are why we love creating. Great food, great light, and a team that genuinely has fun making it all come to life. 🎥🌭🍟

It was a treat to photograph the exciting Menu Masters Cooking Collaboration by Nations Restaurant News at the Culinary Institute of America's Copia campus in Napa, CA. Ventura Foods presented a nice donation to their students and four teams of winning chefs each designed 2 appetizers that will be served at the National Restaurant Show in Chicago. Here are a few highlights.