My immersion in The Culinary Institute of America's (CIA) Master of Professional Studies (MPS) program from 2019 to 2021 was a transformative experience, culminating in a master's degree in Food Business. My studies were strategically focused on branding, sustainability, and CPG innovation, the very drivers of today's dynamic food landscape.

It was during this rigorous journey that I forged connections with visionary peers like Chef DeAndre Weaver, MPS. We recently collaborated on developing the branded identity and shot list for his new, incredibly delicious vegan BBQ sauce. Chef Weaver's core message, "there is room for everyone at the table," powerfully speaks to the sauce's versatility, appealing to a broad spectrum of palates from plant-based devotees to beef lovers. With a dedicated following already established in the D.C. area, Chef Weaver is now poised for a successful product launch!

"As a food and beverage photographer, there's nothing more exciting than diving deep into a brand's story, especially when it involves a product as revolutionary and delicious as a non-alcoholic beer crafted by a master brewer. We recently had the incredible opportunity to build a comprehensive visual library for just such a brand, focusing on showcasing not just the product, but the entire elevated experience. From clean, crisp shots of the beautifully designed cans and full cases, highlighting the premium packaging, to vibrant captures of its unique flavor profiles (think subtle citrus zest or malty warmth!), every image was designed to convey the exceptional taste. We then brought the lifestyle element to life, photographing people genuinely enjoying this 'so, so, so delicious' brew in fun, authentic settings, perfectly illustrating its versatility. Finally, we explored exquisite food pairings, demonstrating how this non-alcoholic option can beautifully complement a gourmet meal or a casual snack, proving that sophisticated sips don't always need alcohol."

It's always a good day when we get to expand our creative toolkit! We've been busy collecting an exciting array of new props, surfaces, sets, and lighting styles, and the possibilities are already sparking some fun ideas.

We had an absolute blast partnering with Lindsay Olives to whip up some incredible new recipes, videos, and GIFs! Our top pick has to be this show-stopping chimichurri sauce, made with their delicious olives, quality EVOO, fresh herbs, and perfect seasonings. Trust us, it's the secret ingredient that'll make your grilled chicken truly unforgettable!

Engage your audience with relatable, mouthwatering recipes and dynamic reels to showcase your product. Perfect for marketing content, these visuals captivate viewers, create connections, and highlight your brand authentically and appealingly.

A picture speaks a 1000 words and this beauty shot for bacon seasoning sure shows its worth!

Here is the ultimate cpg packaging photo shoot with packages and recipes developed for Sam’s Club marketing materials. The food photography elevates the product.

Here is a project to show how easy it is to finish a frozen meal into a delicious dinner for Cuisinery Market. We made still images, reels, and videos for this marketing team.

CPG Beauty shots - recipe development and lifestyle uses of CPG or food products