Original Gangster BBQ
My immersion in The Culinary Institute of America's (CIA) Master of Professional Studies (MPS) program from 2019 to 2021 was a transformative experience, culminating in a master's degree in Food Business. My studies were strategically focused on branding, sustainability, and CPG innovation, the very drivers of today's dynamic food landscape.
It was during this rigorous journey that I forged connections with visionary peers like Chef DeAndre Weaver, MPS. We recently collaborated on developing the branded identity and shot list for his new, incredibly delicious vegan BBQ sauce. Chef Weaver's core message, "there is room for everyone at the table," powerfully speaks to the sauce's versatility, appealing to a broad spectrum of palates from plant-based devotees to beef lovers. With a dedicated following already established in the D.C. area, Chef Weaver is now poised for a successful product launch!
Here is the bottle with a large pour of the sauce so you can see its gorgeous color and texture.
We developed a library of spills, swipes, and flavor cue images. This sauce features agave syrup for a smooth hint of sweetness instead of refined sugar. Of course we had to pipe the logo with the sauce!
Flavor cues on bi-color surface with chef’s cutting board.
The sauce bottle exlaims, smokey bbq sauce and we could not think of a better way to visual it than with this gif made with real wood chip smoke.
Stop motion gif of Haus of Sauce bbq sauce with smoke around the jar
A hero image showing the sauce with all of the items we made. We were careful to choose colors that were on brand. The mission is “a place for everyone at the table” and we thought this showed the story along with all of the uses for the sauce. We got a list from DeAndre and we also had a few ideas from his fans who love to pour it on pizza and just about everything. The message is that it is a way to serve many healthy foods fast at the table for busy families.
