A Season of Honey: Fall, Holiday and Foodservice Content for Sue Bee
Some brands need one hero shot. Sue Bee needed a whole season. Over several shoot days we built content for summer, fall, Halloween, the holiday table and foodservice, plus a library of stop motion videos, all shot in and around our studio.
OUT IN THE SUNFLOWERS
We started outside with a wall of sunflowers, bright yellow hives and a beekeeper in a full suit holding the lineup. The bottles got their own portraits too: every variety, from the classic clover bear to the raw and regional honeys, lit by the sun against a soft green background.
FALL BAKING AND THE HOLIDAY TABLE
Inside, the kitchen turned to fall. A roast on the stove, a lattice apple pie fresh from the oven, spiced tea and muffins, with honey on every surface. Then we set a full holiday table with green plates, gingham, pinecones and fall leaves so the brand has images ready for the biggest cooking season of the year.
FOODSERVICE: HOT HONEY PIZZA
Sue Bee sells to kitchens too, so we built a pizza kitchen set with sheet pan racks and a tower of pizza boxes. Our model tossed dough, drizzled hot honey, and boxed up finished pies with the foodservice jugs front and center. It is a completely different audience from the holiday table, shot in the same studio.
STOP MOTION FOR EVERY SEASON
Alongside the stills, we made stop motion videos for the Fourth of July, fall pie, spiced tea, and a Halloween spider. Short, looping and made for social, they give the brand a steady stream of movement between campaigns.
WHY ONE STUDIO WORKS
When the same crew shoots every season, the brand looks consistent from summer to the holidays. The props, the lighting style and the color all carry through, so the feed feels like one brand instead of five different shoots.
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