International CPG Photography

American Photography for International Brands

Food and beverage brands from Asia and Europe, including China, Japan, South Korea, the Philippines, Iceland and Turkey, hire my studio to bring their products to the US market. I create elevated UGC, lifestyle and CPG product photos that feel familiar to American shoppers, so a new sauce, noodle kit, jam or juice looks at home on Amazon, in grocery and on social from day one.

Brands I have helped launch in the US include Nona Lim and Pietro, Chinese, Japanese, South Korean and Filipino sauce and meal kit companies, and European brands Good Good from Iceland and Pure Anatolia from Turkey. I also shoot for Ed's Wrap and Roll, an Asian food maker in Northern California, so I know how to make dumplings, buns and noodles look their best for American shoppers. Every one of them has launched successfully, and more international brands are on the way.

Photos US shoppers relate to

A product can be a best seller at home and still feel unfamiliar on a US shelf. I show it the way American shoppers cook and eat: a sauce on a burger, a salad or tacos, noodles on a weeknight table, jam at a picnic, juice in a backyard with friends. With US models, everyday American settings and simple serving ideas, shoppers can picture the product in their own kitchen. I handle the cultural nuances for American tastes, from serving ideas and props to how the food is styled, so every brand is set up to succeed in the US.

One shoot, a complete launch library

Everything is made in one studio by one crew, so you get a full library without hiring separate photographers, food stylists, recipe developers and video teams. That keeps a US launch affordable and keeps the look consistent across every channel.

Product and ecommerce

Clean product shots on white for Amazon, Shopify and retail, plus GS1 photography for distributors and grocery.

Lifestyle and elevated UGC

Real people and real moments, styled to look natural. See elevated UGC and CPG lifestyle.

US recipes

As a CIA-trained chef, I create recipes that show American cooks how to use your product.

Stop motion and GIFs

Pours, drizzles and noodle lifts that stop the scroll on social media.

Social content

A deep library of sizes and crops for Instagram, TikTok, ads and email.

Packaging and launch assets

Front and back of pack, hero shots and seasonal images for retailer pitches.

Easy to work with from overseas

Ship your product to my studio in Southern California and I handle the rest: receiving, prep, props, styling and the shoot. My studio is within driving distance of the Ports of Los Angeles and Long Beach, where most products from Asia enter the US, so your samples reach me quickly once they clear customs and the workflow stays simple. Your team can join live on Zoom and approve shots as we go. I schedule calls around your time zone, whether you are in Seoul, Tokyo, Shanghai, Manila, Reykjavik or Istanbul, and deliver files organized by channel so your US team can use them right away.

Recent work for international brands

Good Good apricot jam jar hero shot on orange, CPG product photography for an Icelandic brand launching in the US Hands dipping Filipino-style lumpia egg rolls in sauce, Asian frozen food photography for US customers Woman holding a Pure Anatolia carrot juice bottle, elevated UGC for a Turkish brand selling to US shoppers Two friends tasting Good Good jam in colorful sweaters, elevated UGC for an Icelandic brand in the US market Good Good strawberry spread with toast in a pink kitchen, lifestyle photography for an Icelandic brand in the US Nona Lim Singaporean chicken curry with fresh ingredients, Asian frozen meal photography for US shoppers Nona Lim Thai-style pad see ew noodles in a wok, Asian meal kit photography for American customers Friends toasting with Pure Anatolia juices outdoors, lifestyle photography for a Turkish brand launching in the US Pietro shoyu, lemon, sesame and ginger dressing bottles, Japanese food packaging photography for US customers Pietro Japanese dressings with grilled steak and vegetables, recipe photography for American shoppers Ed's Wrap and Roll family of frozen Chinese, Japanese and Filipino foods, product line photography for US retail Hand spooning Good Good raspberry fruit spread, CPG content for an Icelandic brand selling in the US Poke bowls with a Pietro lemon dressing bottle, Japanese food photography for US customers Woman in a sun hat sipping Pure Anatolia juice, elevated UGC for a Turkish brand in the US market Serving Nona Lim pad see ew from a wok next to the package, Asian meal kit lifestyle photography for US shoppers South Korean vegetable umami sauce bottle with a veggie burger, Korean food photography for American customers Dumplings in chili oil in a white bowl, Chinese frozen food photography for US customers Pietro Japanese lemon dressing with a green salad, CPG food photography for American shoppers Hand holding a South Korean vegetable umami sauce over a burger, Korean sauce photography for US customers Hands holding Pure Anatolia juices over a fruit table, lifestyle photography for a Turkish brand in the US Good Good jar floating on pink, CPG product photography for an Icelandic brand selling in the US Hand drizzling South Korean umami sauce over a salad bowl, Korean food photography for American shoppers Nona Lim Filipino pork adobo with ingredients, Asian frozen meal photography for US customers Spring rolls with dipping sauce on green, Asian frozen food photography for US shoppers Roasted vegetables with a Pietro Japanese dressing bottle, recipe photography for American customers Hands with Pure Anatolia juice glasses and strawberries, content library for a Turkish brand in the US Pietro Japanese sauce styled with a finished dish, CPG content library for US customers Nona Lim beef pad see ew meal kit in a wok, Asian food photography for American shoppers Good Good jam with bagels and strawberries on a pink table, lifestyle photography for an Icelandic brand in the US Nona Lim pad see ew package with noodles and fresh ingredients, Asian CPG photography for US customers Friends toasting with Pure Anatolia juice at a garden table, lifestyle photography for a Turkish brand in the US Chopsticks lifting a Japanese gyoza potsticker over dipping sauce, Japanese frozen food photography for US customers Two people carrying a cooler of Pure Anatolia juices, elevated UGC for a Turkish brand selling in the US Smiling man holding a Pure Anatolia juice bottle outdoors, lifestyle photography for a Turkish brand in the US Pietro Japanese sauce recipe scene, CPG content library photography for American shoppers Nona Lim Hokkaido miso ramen package front, Japanese food packaging photography for US customers Woman pouring Pure Anatolia juice at a picnic, elevated UGC for a Turkish brand launching in the US Soup dumplings in a bamboo steamer with chopsticks, Chinese frozen food photography for US customers Good Good jars with grapes, berries and chocolate, product family photography for an Icelandic brand in the US Hand holding a Good Good peach jam jar on orange and red, CPG photography for an Icelandic brand in the US Friends drinking Pure Anatolia juices outdoors, elevated UGC for a Turkish brand selling to American shoppers Nona Lim pad see ew plated next to the package, Asian CPG photography for US customers Good Good jams with fresh berries in a mesh market bag on pink, CPG photography for an Icelandic brand in the US Char siu bao in a bamboo steamer, Chinese frozen food photography for American customers Pietro Japanese sauce bottle in a styled kitchen, CPG product photography for US shoppers Hands placing fruit on four Good Good jam jars on pink, CPG photography for an Icelandic brand in the US Pure Anatolia juice bottles in a metal tub, content library photography for a Turkish brand in the US Nona Lim Singapore chicken curry package front, Asian frozen meal packaging photography for US customers Japanese ramen noodles with chopsticks on a dark table, Japanese frozen food photography for US customers

Frequently asked questions

Do you work with food brands based outside the US?

Yes. Brands from Japan, Korea, China, Iceland and Turkey have used my studio to launch in the US. Most of my international clients never travel for the shoot.

How do we get our products to you?

Ship them to my studio in Southern California. I receive, unpack and prep everything, and I can also source fresh ingredients and props locally.

How do you handle time zone differences?

I schedule calls around your working hours and your team can join the shoot live on Zoom. When live viewing is not practical, I share selects the same day so you can approve them overnight.

What photos does a US product launch need?

Usually product shots on white for Amazon and retail, GS1 images for distributors, lifestyle and elevated UGC for social and ads, and recipe images that show US shoppers how to use the product. I plan the shot list around each channel.

Can you create US recipes for our product?

Yes. I am a CIA-trained chef with over 20 years in professional kitchens, and I develop simple recipes that fit how Americans cook.

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See more: CPG photography · GS1 photography · Elevated UGC · Recipe development