Fresh Off the Set
Real client projects, start to finish: the brief, the shoot and what the brand walked away with. These are the stories behind the marketing image libraries we build for CPG brands, for ecommerce, websites and campaigns.
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Wrapped in Ribbon: A Birthday Campaign for Lather
Lather is our monthly skincare client, and every month their creative team brings a new story. This time it was a birthday, and the goal was to make the products feel like gifts without hiding the packaging.
Celebrating Hispanic Heritage Month with Vallarta Supermarkets
Vallarta Supermarkets has trusted us with their food photography for signage, in store and online, and Hispanic Heritage Month is one of the campaigns we look forward to most.
Luxury Skincare Photography: A Frozen-Treat Campaign for Lather
Some shoots are all precision. This one was all play. Lather makes some of the most luxurious organic skincare out there, and for this campaign we got to do something genuinely different. I headed to their location and teamed up with their graphic designer and creative director, and together we styled and shot the products as if they were frozen treats, turning rich creams and lotions into ice cream and freezing them into popsicles. It is the kind of concept that only works when everyone is in the room building it together, riffing on styling in real time until each shot lands somewhere between elevated and irresistible. Even with all that creative play, we kept the pace of a full production, capturing over 100 images in a single six-hour shoot on location.
A Sunny Lifestyle Shoot for Anatolio Juices and Dried Fruits
To bring the an organic juice vision to life, the client and I cast five beautiful and diverse models from Los Angeles, through social media outreach, and photographed them throughout a stunning mid-century modern Peerspace home filled with natural light and endless creative possibilities. The location gave us an incredible range of environments to work with all in one place, from a sunny outdoor patio and modern kitchen to a bamboo-lined deck, outdoor dining setup, cozy archway, and clean interior dining spaces.
Summer Campaign Shoot for Vallarta Supermarkets
It was a total joy collaborating with Esmeralda, the designer for Vallarta Supermarkets, on a vibrant summer campaign that will appear in signage across more than 60 of their stores. The project began with a creative test focused on an unusual visual idea, photographing food against a water backdrop. To help bring the concept to life, I built a small studio test using layered props, reflective water surfaces, and real Mexican dishes. These early images gave Esmeralda something tangible to present to her team as they explored the direction for the campaign.
Popcorn Indiana: CPG Photography Library
We recently created a fresh marketing library for Eagle Foods’ Popcorn Indiana brand to support their new packaging launch. Having their team in the studio made the process even more fun as we stayed busy styling and shooting the bags in seasonal setups and lifestyle moments. Here are a few of our favorite shots, and if you haven’t yet, grab a bag of their delicious popcorn at your local Walmart!
Building a CPG Content Library That Converts: Tosi Edition
“We love building CPG asset libraries that tell a delicious, on-brand story, and this shoot with the Tosi team was so much fun it didn’t feel like work. This is just a sneak peek, so keep an eye on their channels for more! Tosi’s high-protein bars are made with all-natural ingredients like coconut, cashews, almonds, berries, peanuts, and chocolate… and they look as good as they taste.” 📸✨
Holiday Indulgence from Vallarta Supermarkets
It's officially Christmas cookie time, but we're dreaming of the incredible, beautiful, and absolutely delicious holiday treats we recently shot for Vallarta Supermarkets! From fluffy Conchas to the festive Rosca de Reyes and warming Ponche, everything was a feast for the eyes and the palate. The best part? Vallarta makes and sells all these authentic specialties, so you can skip the baking mess and get straight to the deliciousness. We highly recommend visiting your nearest Vallarta to try these must-have holiday treats!
Purr-fection Captured: Birdie & Louie's New Cat Food Library
We are thrilled to unveil a gorgeous new asset library for Birdie & Louie, the pet food company dedicated to fueling discerning cats with wholesome, delicious meals!
This visual refresh captures the essence of their premium canned cat food, which boasts authentic seafood paired with digestion-protective heroes like papaya, olives, and pineapple.
The imagery is designed to be as appealing to humans as the food is to felines. We've introduced charming new pantry props and bright, creative styling to showcase the ingredients' quality and the brand's commitment to health. Take a look at these stunning shots, they truly capture the healthy, happy spirit of Birdie & Louie!