Luxury Skincare Photography: A Frozen-Treat Campaign for Lather
Some shoots are all precision. This one was all play. Lather makes some of the most luxurious organic skincare out there, and for this campaign we got to do something genuinely different. I headed to their location and teamed up with their graphic designer and creative director, and together we styled and shot the products as if they were frozen treats, turning rich creams and lotions into ice cream and freezing them into popsicles. It is the kind of concept that only works when everyone is in the room building it together, riffing on styling in real time until each shot lands somewhere between elevated and irresistible. Even with all that creative play, we kept the pace of a full production, capturing over 100 images in a single six-hour shoot on location.
Here is where my past life came in handy. Before photography, I trained and worked as a pastry chef, so when the campaign called for piping sunscreen to look exactly like swirled soft-serve, I knew precisely how to do it. Those pastry skills turned a fun idea into finished frames that actually read as delicious. The result is a campaign that makes premium skincare feel joyful and just a little cheeky, proof that beautiful product photography does not have to be precious to be luxurious. Sometimes the most memorable brand images come from treating a serious product with a big sense of play. Here are a few of my favorites and watch their channel for more!
