Some shoots are all precision. This one was all play. Lather makes some of the most luxurious organic skincare out there, and for this campaign we got to do something genuinely different. I headed to their location and teamed up with their graphic designer and creative director, and together we styled and shot the products as if they were frozen treats, turning rich creams and lotions into ice cream and freezing them into popsicles. It is the kind of concept that only works when everyone is in the room building it together, riffing on styling in real time until each shot lands somewhere between elevated and irresistible. Even with all that creative play, we kept the pace of a full production, capturing over 100 images in a single six-hour shoot on location.