Super Feels: Ecommerce, Color and a Mocktail Pour in One Day

Super Feels came to us needing a full image set for a small bottle with a big personality: bright orange packaging, display boxes and multi-packs. We built everything they needed for ecommerce, wholesale and social.

ON WHITE FOR ECOMMERCE AND WHOLESALE

We started with the essentials. Every bottle front and back, the display carton from every angle, and stacked towers of cartons and bottles for retail buyers. Clean, bright and consistent, so the images drop straight into a product page or a wholesale sheet.

COLOR THAT MATCHES THE BRAND

Then we brought in color. Orange to echo the packaging, bold blue and aqua for contrast, with pineapple, citrus and hands holding the bottle. These are the scroll-stopping images for social and ads.

THE MOCKTAIL POUR

Our favorite set is a step-by-step drink build. A glass of ice, a pour from the pitcher, a splash of sparkling water and finally the bottle added to finish the drink, all against a white tile wall with pineapple and green apples. Shot as a sequence, it works as a carousel, a stop motion or a single hero image.

ONE DAY, EVERY CHANNEL

That is the goal of a content day with us: leave with images for the website, the wholesale deck and social media, all from the same product and the same crew.

Launching a beverage? Book a free call.

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 250,000 visuals delivered worldwide. Based in Southern California and formerly in the San Francisco Bay Area, I work in my studio, throughout California, and on location nationwide. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.


My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

I bring over 20 years of professional culinary experience and more than a decade in commercial photography. My work as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
Previous
Previous

Celebrating Hispanic Heritage Month with Vallarta Supermarkets

Next
Next

Luxury Skincare Photography: A Frozen-Treat Campaign for Lather