Fresh Off the Set
Real client projects, start to finish: the brief, the shoot and what the brand walked away with. These are the stories behind the marketing image libraries we build for CPG brands, for ecommerce, websites and campaigns.
Categories
- AI
- Agriculture
- Award
- Bag
- Bakery
- Beauty Shots
- Beverage
- Box
- Branded Shoot
- Brochure
- CPG
- CPG Photo Styles
- Chicken
- Content Strategy
- Corporate
- Cosmetics
- ECommerce
- Editorial
- Events
- Family of Products
- Flower
- Food
- Food Styling
- GS1
- Grocery Store
- Hard Shadows
- Healthcare
- Ingredients
- Library
- Lifestyle
- Los Angeles
- Meat
- On Location
- Packaging
- Pet
- Product
- Product Category
- Props
- Recipe Development
- Reels
- Restaurant
- San Diego
- Seasonal
- Skincare
- Social
- Social Media
- Southern California
- Stop Motion
- Supplements
- Tradeshow
2026 Food and CPG Photography Story Library
2026 was a year like no other in the studio, so we gathered our favorite work into one place: The Food Story Library. Every shoot tells a story. A cold brew poured over a protein bar is a morning ritual. A can of sparkling water in a pool floatie is a beach read. A bottle of body wash wrapped in bows is a brand's birthday party. Inside you'll find 16 stories from a full year of food, beverage and CPG photography: fast food built for speed, snacks and drinks caught mid-pour, holiday tables, stop-motion recipes, product lineups, and real people reacting to the products they love. We're now booking 2027 shoots for launches, seasonal campaigns and social content. If you're planning one, get in touch and let's write your brand's next story.
What to Do When Your AI Campaign Fails
We are turning campaigns around in a couple of days now, because AI campaigns fail for a handful of predictable reasons, and we are built to get the project out when they do.
CPG Photography Glossary of Image Styles
I created a visual-ready comparison for brands that clearly explains Beauty Images vs. Lifestyle Images vs. UGC-Style Content. They work together to define, polish, and market your brand across many channels.
Moodboarding for a Branded CPG Photo Shoot
Here is the importance of using a moodboard before every shoot.
Concept Board for Mother Earth
It was fun to spend time with a MidJourney bot who dutifully changed out surfaces, obeyed commands for mid-century modern or gritty farm-to-table, and colored props. My goal was to make a plant-based menu and awareness for Mother Earth.