Ed’s Wrap and Roll Library
Building a full retail + wholesale image library for Ed’s Wrap & Roll? Yes please. We kicked things off with thoughtful moodboarding, art direction, color coding, and planning—mapping out exactly how each image needed to perform across retail packaging, wholesale catalogs, and marketing channels. Once the products arrived, their Marketing Director, Ernest, joined us on set, walking us through the best cooking and plating techniques to bring out every delicious detail.
Over two fast-paced days, our team cooked, styled, and captured 140+ images designed to flex across every platform. From craveable close-ups to clean, versatile product shots, every frame was built with purpose. All props and surfaces were from our in-house library, which offered plenty of creative options along the way. 99 Ranch is close to us which enabled the freshest and most authentic garnishes and condiments to complement each dish.
And the best part? These images look so fresh and mouthwatering, you’d never guess they started out frozen.
We enjoyed working with Ernest who gave us a great education on working with his products. From Char Sui Pork to Ramen, Udon, Bao Buns, Duck Bill Buns, Lumpia, Egg Rolls, Gyoza, Wontons and Sui Mai, we enjoyed it all!
BTS reel with the delicious food shoot from Ed’s Wrap and Roll
