Judy Doherty Judy Doherty

CPG Beverage Products

We always enjoy shooting beverages in various vessels, showing off these products' branding, categories, ingredients, and lifestyle uses. Check out our work!

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Judy Doherty Judy Doherty

The “Family” Photo

Photographing a family of products or groupings can be challenging, but it should always be an enjoyable and creative process! It’s one of our specialties, and we love designing cohesive, eye-catching themes to bring their sets to life.

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Judy Doherty Judy Doherty

Focus on Flavor Cues & Ingredients

Here is another overview of a critical CPG photography strategy by Judy Doherty. Focus on the flavor cues and the ingredients. The ingredients are often very photogenic, and they tell an important story about the advantages of a product. Check out our favorites.

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Judy Doherty Judy Doherty

CPG Lifestyle & Recipe Photos

Engage your audience with relatable, mouthwatering recipes and dynamic reels to showcase your product. Perfect for marketing content, these visuals captivate viewers, create connections, and highlight your brand authentically and appealingly.

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Judy Doherty Judy Doherty

Dried Cherry Library

Here is a delicious marketing library for a new product: dried cherries by Antioxidant Solutions. We started with a relatable image of cherries on a kitchen counter followed by 3 delicious ways to use them. The work will be used in Costco and Sam’s Club along with other marketing assets.

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Judy Doherty Judy Doherty

Shooting A to Z

A while back, my assistant Heather Amszi and I had a fun idea: to create a shoot for every letter from A to Z. We brainstormed concepts for each letter, planning out props, lighting, and staging. Life got incredibly busy, and I never shared it—until now! Here it is!

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