Here is another overview of a critical CPG photography strategy by Judy Doherty. Focus on the flavor cues and the ingredients. The ingredients are often very photogenic, and they tell an important story about the advantages of a product. Check out our favorites.

Engage your audience with relatable, mouthwatering recipes and dynamic reels to showcase your product. Perfect for marketing content, these visuals captivate viewers, create connections, and highlight your brand authentically and appealingly.

Here is a delicious marketing library for a new product: dried cherries by Antioxidant Solutions. We started with a relatable image of cherries on a kitchen counter followed by 3 delicious ways to use them. The work will be used in Costco and Sam’s Club along with other marketing assets.

A while back, my assistant Heather Amszi and I had a fun idea: to create a shoot for every letter from A to Z. We brainstormed concepts for each letter, planning out props, lighting, and staging. Life got incredibly busy, and I never shared it—until now! Here it is!

Happy Thanksgiving. I wish all of my clients, readers, and. followers a season of abundance and joy. Thank you for another great year!

What would you make with a pile of greens, microgreens, grapefruit, and pomegranates? I decided to make a delicious salad with a lime vinaigrette.