Before I shoot any product I study it in natural light to understand its features and the way it interacts with ambient light. Sure, the high-powered strobes in my studio render beautiful colors and take away shadows but every product has a story. This beautiful bottle that has hand-made silk screened artwork iwth a cylindrical shape and dark color to protect the olive oil deserved its own story!

Here is a library of CPG images for Sioux Honey Co-op showing many seasons for their marketing program. We sought to show many uses for the honeys in their coop. The cameras were going from the kitchen to indoor and outdoor lifestyle setups and the studio. In addition to the still images we also shot videos, reels, and stop-motion gifs.

Here is a fun project with the new McCormick Cholula Hot Sauces. We employed our Phase One Arca Swiss F Line technical camera to put everything in sharp focus with vivid colors and then fine-tuned and color-matched in Adobe Photoshop.

Tossing up success with new Ace Wing Sauce and food and CPG images. The idea was to bring the brand alive visually, showing the home cook they can bring their own restaurant quality wing experience into their kitchen.

Working with grass-fed beef is always a delight. It is more sustainable and nutritious but it is also more lean. We have a lot of fun pairing herbs, garlic, seasonings, and vegetables when styling the meat. But the best part is when we get to design recipes and photograph them.

We designed a creative deck and storyboard with the GE marketing team for use on Amazon, Shopify, marketing brochures, and social channels.

We are thrilled that Nosh chose Nona Lim’s new Singapore Chicken Curry Heat and Serve Meal for the best new food award of 2023!

Nazca Mochica, a Peruvian restaurant in Washington DC’s Dupont Circle, received the Michelin Guide’s Bib Gourmand award. They want everyone to experience their cuisine at home with their Tia Amelia sauce.

Working with Nona Lim foods to develop the visual launch package for Pad See Ew was a delicious project!

CPG Beauty shots - recipe development and lifestyle uses of CPG or food products