CPG Product Photography
CPG Photography Content Libraries That Work Everywhere
CPG photography today is about scope. One product needs a hero shot for the package, a clean main image for Amazon, lifestyle scenes for social, flavor cues for the website and motion for ads. I plan and shoot all of it as one robust content library, so every image works on its own and the whole set looks like one brand. See the range in my CPG styles glossary.
Cohesive, But Never Boring
A strong library is consistent in color, light and styling, and still fun to scroll. With in-house art direction and styling, I mix clean packshots with playful props, bold color blocking, real hands, stop motion and reels, so your feed and your listings feel fresh while staying perfectly on brand. Judy styles all the food herself, with beauty shots that are authentic, craveable and relatable. See the food styling.
More Assets for Your Budget
Because art direction, styling, props, stills and motion all happen in my studio with my crew, you get far more usable assets from a single shoot day than from separate vendors. I build the shot list around where each image will run, so nothing is wasted and every dollar goes into images you will actually use.
A Seamless CPG Photography Workflow
My process keeps your creative or marketing team in the loop from the first call to final files. Ship product in or join the shoot live online. Ready to build a library that sells? Let's talk!
I art direct every shoot, and you can join live on Zoom to approve shots as we go. Final edited images are delivered in 1 to 2 days, and up to a week for larger productions. One photographer directs every shoot, so your brand's look stays consistent and you never have to start over.
Book a content sprint, and walk away with a full content library in a day.
Working with Designers and Agencies
I partner with web designers, brand studios and agencies who need on-brand product and food imagery for their clients’ sites. Every image library is planned to fit the layout. Bring me in at the start of the project, or send your client to me.
CPG Photography Specialties
- Food Photography
- Beverage & Cocktail Photography
- Pet Product Photography
- Supplement and Functional Foods Photography
- Amazon and Ecommerce
- Content Libraries & Creation
Website image libraries. I photograph complete image libraries for brand websites: your products, how to use them, what goes into them, recipes made with them, models using them and on-location shoots, all in one consistent look. See my library case studies.
Trusted by food & beverage CPG brands
Dairy Queen (Colle McVoy) · Sue Bee Honey · Noosa · Popcorn Indiana · Rao's · Costco · Vallarta Supermarkets · Pure Protein · Sugar Foods · Mrs. T's Pierogies (Hunter PR) · Nuts for Cheese · Sovos Foods · Haus of Sauce · Michael Angelo's · Lindsay Olives · King's Hawaiian · Pacific Foods · Nona Lim · Pietro · Eagle Foods · Fresh Gourmet · Wave · Tosi · GoodGood · Big Tree Farms · Bondolio · Pure Anatolia · Reeds · Salt Point · Cool Cat · Reveland · Sunny With a Chance of Flowers · Uncle Matt's Organic · Crio Bru · VDR · Verb · Remedy · Tailwind · LBA Croissants · Partners Crackers · Bastion · Beyond Meat · Wisconsin Cheese Company · Hallcon · Tasty Brands · The Balm Box · Dr. Green Life · Starmatter · Lather
Edible magazines (East Bay, Denver) · Nation's Restaurant News · The Culinary Institute of America
Award-winning chef, stylist & photographer · Lürzer's Archive Top 200 Digital Artist
Learn more: CPG Product Photography Shot List and How Many Images Does a CPG Product Need?.
After extensive research to find the right photographer for our brand, sold through major retail chains across the U.S., we chose Judy. We're based on the East Coast, but we were so confident she was the right person that we flew all the way to Los Angeles to work with her. It was absolutely the right decision.
When you represent a brand sold in major retail chains, choosing the right photographer is extremely important. Judy understood that responsibility and treated our brand with exceptional care, creativity, and professionalism. Her entire team was equally impressive. We would absolutely work with Judy again.
Frequently Asked Questions
What is a CPG content library?
A planned set of images and motion for one brand, shot together so each asset works on its own and the whole set looks like one brand: packshots on white, studio heroes, beauty shots, lifestyle with models, and stop motion and reels.
Can I ship my product in?
Yes. Brands across the US and Asia ship products to my studio, and you can join live on Zoom. I art direct every shoot and you approve shots as we go.
Can you match my existing e-commerce or GS1 images?
Yes. I can match your current angles, lighting and setup for new flavors, sizes and packaging updates, for Amazon, Shopify, GS1 and retail channels.
How many images does my product need?
It depends on where the images will run. I build the shot list around each channel; see How Many Images Does a CPG Product Need? for a guide.
Can I get a full library in one day?
Yes. A content sprint is built to leave you with a full content library in a day.
Do you work with supplement and functional food brands?
Yes. My nutrition and food science background helps with label and claim questions.