A stop motion GIF is a short, looping animation made from a series of still photos. It plays on its own, needs no sound and works almost everywhere your brand shows up: email, your website, social and digital ads. It's one of the easiest ways to bring a product to life.
Why brands love GIFs
Fun. Movement catches the eye in a crowded inbox or feed. Popcorn that grabs itself, a can sliding through pink snow, icing that swirls onto a cinnamon roll. People stop and watch.
Entertaining. A GIF tells a tiny story with personality: an unboxing, toppings landing one by one, a pour that keeps on pouring.
How-to. Show a recipe build, a before-and-after or your product in use in just a few seconds. It's a quick, friendly way to show people what to do with your product.
Cost effective. GIFs are made from still photography, often captured on the same shoot day as your stills. You get motion without a video crew or a long editing timeline, and one GIF works across email, web and social.
Perfect for email
Most email programs play GIFs automatically, even where video won't play. A GIF at the top of a newsletter or promo email stands out and invites the click. We deliver email-friendly sizes so they load fast, and we make sure the first frame works as a still, since a few email programs only show that frame.
Great on your website
Use GIFs on product pages, homepage banners, recipe pages and landing pages. They loop on their own with no play button, so your product is always moving and always on message.
Plan GIFs into your shoot
Add them to your shot list early, so we can plan the sequence and the set together.
Keep it simple or go big. A simple build or reveal is quick. Pours, drips and flying ingredients are heavy lifts that take more time.
Get more from one sequence. The same frames can become a GIF, a short reel and a set of stills.
See dozens more in our food and beverage GIF gallery, or read Stop Motion for Food and Beverage Brands and Why Your CPG Product Needs Video.
A few favorites from the studio
