An effective marketing strategy for CPG products is to show them in the shopping bag, mailing box, client bag, or branded shopping bag! Check out some of our favorites!

I love helping restaurants and chefs develop their best menu images. My mobile studio brings results! Check out some recent projects where we styled the food with the chef on location and then retouched and edited the photos for menus, signs, and banners.

We always enjoy shooting beverages in various vessels, showing off these products' branding, categories, ingredients, and lifestyle uses. Check out our work!

Photographing a family of products or groupings can be challenging, but it should always be an enjoyable and creative process! It’s one of our specialties, and we love designing cohesive, eye-catching themes to bring their sets to life.

Here is another overview of a critical CPG photography strategy by Judy Doherty. Focus on the flavor cues and the ingredients. The ingredients are often very photogenic, and they tell an important story about the advantages of a product. Check out our favorites.

Engage your audience with relatable, mouthwatering recipes and dynamic reels to showcase your product. Perfect for marketing content, these visuals captivate viewers, create connections, and highlight your brand authentically and appealingly.

Here is a delicious marketing library for a new product: dried cherries by Antioxidant Solutions. We started with a relatable image of cherries on a kitchen counter followed by 3 delicious ways to use them. The work will be used in Costco and Sam’s Club along with other marketing assets.

A while back, my assistant Heather Amszi and I had a fun idea: to create a shoot for every letter from A to Z. We brainstormed concepts for each letter, planning out props, lighting, and staging. Life got incredibly busy, and I never shared it—until now! Here it is!

Happy Thanksgiving. I wish all of my clients, readers, and. followers a season of abundance and joy. Thank you for another great year!

What would you make with a pile of greens, microgreens, grapefruit, and pomegranates? I decided to make a delicious salad with a lime vinaigrette.

New! Tons of surfaces and props added to the prop and surface libraries in my studio. Check out this fun Caribbean test.

It’s not uncommon for a photo shoot to produce a spectacular photo that simply finds no place in the issue. That was the case for photographer Judy Doherty’s still life on our cover, which was left over from our Winter 2021-22 issue’s feature on olio nuovo. We’re pleased to welcome her back. See more of her work at judydohertyphotography.com.