It’s-It

This is the one that tastes like the beach to anyone who grew up in the Bay Area: two oatmeal cookies, a slab of ice cream in the middle, the whole thing dipped in dark chocolate and frozen hard.

The It’s-It was created in 1928 by George Whitney at Playland-at-the-Beach, the seaside amusement park out by Ocean Beach in San Francisco. For decades you could only get one at Playland, which is exactly why people loved it, a treat tied to one place and one boardwalk. When Playland closed in the early 1970s the It’s-It could have disappeared with it, but production was revived and it is still made in the Bay Area today. It is one of the few California foods that is both a dessert and a piece of a lost landmark.

You can buy them, but making one is a good excuse to shoot the layers. Here is the homemade version.

Recipe: Homemade It’s-It

You need soft oatmeal cookies (bake or buy) matched in pairs, vanilla ice cream slightly softened, and about 8 ounces of dark chocolate melted with a tablespoon of coconut oil.

First, sandwich a scoop of ice cream between two oatmeal cookies, press gently, and freeze solid for at least two hours. Then dip each frozen sandwich in the melted dark chocolate to coat, letting the excess drip off. Finally, return them to the freezer until the shell sets hard, and eat cold.

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 250,000 visuals delivered worldwide. Based in Southern California and formerly in the San Francisco Bay Area, I work in my studio, throughout California, and on location nationwide. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.


My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

I bring over 20 years of professional culinary experience and more than a decade in commercial photography. My work as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
Previous
Previous

Fortune Cookies

Next
Next

Martini