What We Can Fix in Post Production, and What Starts in the Studio

Post production is where every image gets its final polish. Our in-house retouching team cleans up, color corrects and perfects your images. It works best when it starts with great product on set.

What we fix in post every day

  • Dust, lint and tiny specks

  • Small scuffs and marks

  • Light wrinkles and smoothing

  • Straightening a slightly crooked label

  • Color matching to your brand and packaging

  • Removing rigging, stands and supports from flying or floating shots

  • Clean white backgrounds for Amazon and retail sites

  • Simple composites, like a new background or sky

What's hard to fix in post

  • Deep dents and crushed corners

  • Machine crinkles running across the text on bags

  • Warped or distorted packaging

  • Old, wrong or misprinted labels

  • Missing or broken product

These take heavy retouching time or a reshoot. Often a reshoot with clean samples is faster and looks more natural than rebuilding a package in post.

The camera captures what's in front of it

The cleaner your product is on set, the more natural the final image looks, and the more of your time goes into new shots instead of fixes. Retouching makes good images great. It works best as the finishing touch, not the rescue.

How to set up your images for success

  • Send your best packaging, plus extras. Prototype packaging from your supplier looks flawless on camera.

  • Tell us before you ship if your samples have dents, crinkles or label changes, so we can plan for it together.

  • Want a flawless, CGI-style look? Let's talk first, so we can plan the staging and retouching time into your shot list and budget.

Not sure? Snap a photo and send it to us. We're here to make you look your very best!

See real before-and-after examples in our retouching blog.

Read next: What to Ship for a Product Shoot

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 250,000 visuals delivered worldwide. Based in Southern California, serving Los Angeles, San Diego, Temecula and the SF Bay Area, I work in my studio and shoot for brands worldwide by remote or travel. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.


My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

I bring over 20 years of professional culinary experience and more than a decade in commercial photography. My work as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
Previous
Previous

CPG Product Photography Shot List

Next
Next

Changes Before, During and After Your Shoot