Vuur makes Foundational Fuel, a physician-formulated shake mix for active teens. The brand needed one library that could sell the product on a retail shelf, on Amazon and on social, so we planned the shoot around a teen's real day and started with a very organized shot list. We shot everything in our studio and in my kitchen.
The Product, Clean and Clear
We started with the pouch front and back, the single-serve packets and the family of products on white. The back panel and nutrition facts had to read clearly, because parents check those first.
How It Fits Into the Day
Overhead, hands packed lunchboxes and backpacks with a packet and a shaker, the way a busy family actually uses it. On set, we mixed chocolate and vanilla shakes, poured packets into shakers and blended a fruit smoothie, so every use of the product had its own picture.
The Athlete
Then our studio model, a teen athlete, took over the kitchen: headphones on, shaker in hand, a quick drink before practice, a backpack over the shoulder and a flex for the camera. We finished on turf with dumbbells, a soccer ball and a scatter of packets.
One Shoot, Every Channel
Vuur left with clean product shots for retail and ecommerce, overhead how-to images for the website, and real lifestyle moments for social, all in one consistent look.
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