Colle McVoy hired me to capture images for their client Dairy Queen’s summer value meal campaign. This exciting project included lighting and shooting on studio sets, as well as capturing talent on motion sets. I really enjoyed working on this creative project with such a talented team and vibrant art direction!
Client: Dairy Queen
Agency: Colle McVoy
Agency Producer: Kelly Farley
Art Director: Becky Eilers
Production Company: Trevor TV
Director: Trevor Shepard
Food Styling: Maelle DeSchutter
Production Designer: Erin Dallesandro
Set Designer: Renata Shopper
Executive Producer: Ursula Camack
Studio: PC&E, Atlanta, Georgia
Photography, Lighting, and Retouching/Post Production: Judy Doherty Photography
Summer time value meals come to life!
Behind the scenes in the studio
Behind the stills
The theater set was designed for camera, and to give the stills a full, rich curtain across a wide frame, I photographed the drapes and extended them in post. I also shaped the shadows in retouching so the food stays bright and craveable.
On the motion set, I captured stills of the talent between TV takes, often sitting on the floor to stay clear of the camera crew. I flew in with my own lighting, lit and shot every still set, and handled the retouching and post production. I offered unlimited rounds of retouching, and we refined the images over eight rounds until every detail was right.
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