CPG Photography Library
Welcome to the CPG Photography Library, our growing collection of practical guides for the people who bring food, beverage, and CPG products to life. Whether you are a brand getting ready for a launch, a marketer planning a shoot, or an agency building a library for a client, you will find clear, no-jargon answers here: how many images a product really needs, what belongs on a shot list, how to meet GS1 and retailer standards, when stop motion earns its keep, and how one well-planned shoot can cover every channel. Everything we share comes straight from the studio, from real client work and real problems solved. Browse, save what helps, and reach out any time you want to turn an idea into a finished library.
Real vs AI: The Food Photo Shoot-Off
We put AI image tools up against real food photography in a five-round shoot-off: apple pie, croissant, s’more, cruller and prime rib. See the results, and why real photos still win for food brands in the age of AI search.
2027 CPG Photography Trends: Taming the Budget Beast
Shoppers are spending smarter in 2027. Here is the natural, cinematic photo look that sells, and how a one-day content sprint under one roof stretches your budget.

