Tipsy Drops is a lemon drop vodka cocktail that comes ready to pour in four flavors: Strawberry Sunrise, Lavender Lush, Peachy Paradise and Blue Raz Splash. Each flavor has its own color, its own gingham box and its own personality. Our job was to give the brand a full library before launch, from clean product shots to a backyard party at golden hour.
We did it all in one shoot, moving between styled studio sets and lifestyle scenes with our models: fruit flat lays, color-matched pours, packaging setups, a picnic on the patio, poolside at sunset and a kitchen toast.
We loved this one. The product is beautiful in person, the colors practically style themselves, and the founders loved the shots. The shot list called for about two dozen images. Because the sets moved fast and the team kept finding new ideas, we delivered more than 100.
THE FRUIT FLAT LAYS
Every flavor got its own overhead portrait, with the bottle nested in the fruit it tastes like: strawberries and lemon for Strawberry Sunrise, peaches for Peachy Paradise, raspberries for Blue Raz Splash, and dried lavender for Lavender Lush. These images tell a shopper what is inside before they read a word.
THE POUR
A cocktail brand needs pours. We set each flavor against a soft color-matched backdrop and poured it into a martini glass, with the box right beside it. We set Blue Raz against lavender, Peachy Paradise against white eyelet, and shot every pour until the stream looked smooth and the color read true.
THE PACKAGING
The gingham boxes are a big part of the brand, so we gave them room to shine. We stacked all four flavors on a warm peach backdrop with berries, playing cards, and dice, and had a model hold the whole lineup up to the camera. We also packed a cooler with ice and Strawberry Sunrise for a grab-and-go summer look.
THE PARTY
For lifestyle, we took our studio models outside. We shot a picnic basket on the patio, a poolside lounge set at sunset, and a bright kitchen counter with the four bottles on a scalloped tray and a toast in the middle.
ONE LIBRARY, EVERY CHANNEL
The result is a library that covers the whole launch: clean product shots on white for retail and Amazon, hand-and-pour shots for product pages, styled sets for social and ads, and lifestyle images that show the drinks at a real party. Because we shot every flavor the same way, the set matches across the lineup.
Launching a beverage or planning a seasonal campaign? We would love to help you plan the shoot. Book a free call or try our CPG Photo Shoot Planner.
THE POUR
A cocktail brand needs pours. We set each flavor against a soft color-matched backdrop and poured it into a martini glass, with the box right beside it. Blue Raz went against lavender, Peachy Paradise against white eyelet, and every pour was shot until the stream looked smooth and the color read true.
THE PACKAGING
The gingham boxes are a big part of the brand, so we gave them room to shine. We stacked all four flavors on a warm peach backdrop with berries, playing cards and dice, and had a model hold the whole lineup up to the camera. We also packed a cooler with ice and Strawberry Sunrise for a grab-and-go summer look.
THE PARTY
For lifestyle, our studio models took the drinks outside. We shot a picnic basket on the patio, a poolside lounge set as the sun went down, and a bright kitchen counter with the four bottles on a scalloped tray and a toast in the middle of it all.
ONE LIBRARY, EVERY CHANNEL
The result is a library that covers the whole launch: clean product shots on white for retail and Amazon, hand and pour shots for product pages, styled sets for social and ads, and lifestyle images that show the drinks at a real party. Because every flavor was shot the same way, the set matches across the lineup.
Launching a beverage or planning a seasonal campaign? We would love to help you plan the shoot. Book a free call or try our CPG Photo Shoot Planner.
