Avocado Toast

Avocado toast has no single inventor, but no place is more bound up with its rise than California. In the early 2010s it became shorthand for the California breakfast — fresh, green, and unfussy — and the state’s claim runs deeper than fashion: the Hass avocado, the variety on nearly every piece of avocado toast in America, was born here.

The Hass avocado traces to a single seedling grown by Rudolph Hass, a mail carrier in La Habra Heights, California, who patented the tree in 1935. California still grows the large majority of the avocados raised in the United States, almost all of them Hass. By the mid-2010s, Los Angeles cafes had turned smashed avocado on grilled bread into a signature, and the dish became a symbol of the city’s cooking.

To make it at home, toast two thick slices of good sourdough. Mash a ripe Hass avocado with a squeeze of lemon and a pinch of flaky salt, spread it thick on the toast, and season with Aleppo pepper. Finish each slice with a fried egg.

Sources and notes: The Hass avocado was patented by Rudolph Hass of La Habra Heights, California, in 1935, and California grows most of the avocados raised in the United States. (Wikipedia, Hass avocado; California Avocado Commission.)

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Avocado toast with a fried egg on a plate, Food of California photography
A plate with avocado toast topped with a fried egg, with a hand holding a fork and knife, next to a glass of iced tea, on a patterned tablecloth.

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Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 250,000 visuals delivered worldwide. Based in Southern California and formerly in the San Francisco Bay Area, I work in my studio, throughout California, and on location nationwide. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.


My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

I bring over 20 years of professional culinary experience and more than a decade in commercial photography. My work as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
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