CPG Photography Library
Welcome to the CPG Photography Library, our growing collection of practical guides for the people who bring food, beverage, and CPG products to life. Whether you are a brand getting ready for a launch, a marketer planning a shoot, or an agency building a library for a client, you will find clear, no-jargon answers here: how many images a product really needs, what belongs on a shot list, how to meet GS1 and retailer standards, when stop motion earns its keep, and how one well-planned shoot can cover every channel. Everything we share comes straight from the studio, from real client work and real problems solved. Browse, save what helps, and reach out any time you want to turn an idea into a finished library.
Recipe Development: Showing People What to Do With Your Product
A recipe gives a product a reason to live in someone’s kitchen. Here is how we develop and shoot tested dishes that turn a one-time buyer into a regular.
Frozen Food Photography: Making Frozen Look Craveable
Frozen food photographs badly, and brands know it. Here is how we make it look like it came from a very good kitchen while still looking like what is in the box.
Lifestyle CPG Photography: Show the Product in Real Life
Lifestyle photography shows your product being used, served and enjoyed in a real setting. It is what makes a shopper want it, not just recognize it.
Beverage Photography: Condensation, Pours and Splashes
A great beverage photo makes you thirsty. Here is how we get cold-looking condensation, natural pours and splashes caught at the right instant.
Set Building and Set Dressing for CPG Photography: An Overview
A great product photo starts long before the camera comes out. The set tells shoppers when, where and why to use your product. Here is how set building and set dressing work, and how to plan them so one shoot fills your listings, storefront and ads for a whole season.