Is it time for a photo refresh?

Written By Judy Doherty

8 Signs It’s Time for a Product Photo Refresh:

  1. New Packaging or Rebranding. If you’ve updated your logo, colors, or packaging design, your photos should reflect the new look for consistency. It is essential to display your current packaging across all channels, allowing consumers to recognize you instantly when they enter the store.

  2. Seasonal Campaigns or Promotions. Launching a summer collection? Holiday bundle? Fresh photos tailored to the campaign will help you connect with your audience.

  3. Website or Social Media Overhaul. If you're redesigning your site or changing your content strategy, new visuals will keep everything on-brand and polished.

  4. Low Engagement or Sales Drop. If your product pages or ads aren’t converting, outdated or unrelatable imagery could be the culprit.

  5. Entering a New Market or Retail Channel. Different platforms or demographics may require different styles of imagery. (Amazon, Costco, Whole Foods, TikTok, Facebook, and Amazon all have their requirements and looks.)

  6. Content Fatigue. If you're recycling the same shots over and over, your audience may tune out. Fresh reels and images grab attention.

  7. Launching New Products or Flavors. It’s an opportunity to showcase the full lineup together and create buzz with new visuals.

  8. Competitors Are Stepping Up. If your competitors have slick, modern imagery and yours looks dated, it’s time to catch up or stand out. Have you taken the time to check on your competitor’s channels lately?

Download the product photo refresh planner.

Judy Doherty

I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 90,000 photos and motion graphics delivered. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.

My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.

My experience as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.

https://judydohertyphotography.com
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