Fall In Love With Butters
I recently shot a fall campaign for a client’s pumpkin and apple butter, focusing on their packaging and the flavor cues that make the brand stand out. Alongside clean product imagery, we crafted a lifestyle story with models savoring the spreads on toast, capturing how naturally they fit into everyday moments. To bring extra energy and depth, we layered in video—playing with hard light and close-up motion to showcase the luscious, spiced butter in action.
Shot in studio and then one of my fall-in-the-mountains shots was added to the background in post.