The California Roll: The California roll, a sushi creation designed to appeal to American palates by placing the seaweed (nori) on the inside along with using avocado and crab (or surimi) instead of raw fish, was invented in Los Angeles in the late 1960s or early 1970s.
California rolls are ubiquitous, being found on almost all sushi menus and in grocery stores. They are great for sushi beginners who don’t want to eat raw fish!
I am a food, beverage, and CPG product photographer specializing in photos, stop motion, and video, with over 90,000 photos and motion graphics delivered. Clients hire me for my eye, creative direction, and passion for taking their idea to the next level.
My strength lies in a nimble and lean creative process. Clients love getting creative content at a reasonable cost since my studio can art direct, style, and shoot their images quickly and on budget. My studio features an extensive surface library and prop house with a fully equipped kitchen and two shooting studios.
My experience as a chef, stylist, and photographer has earned many awards, including APA Top 100, ACF Gold Medal, and a juried fine art photo exhibit at Art Basel Miami. I was Executive Pastry Chef for two Hyatt Hotels and Resorts before completing two post-baccalaureate certificates for Visual Art and Graphic Design at U.C. Berkeley Extension in San Francisco.
