Dressing Up
When we first tried Garlic Expressions salad dressing, we fell in love. You first notice the lid that says, “Shake vigorously,” because it is all-natural. It has just the right blend of tangy and smooth, with delicious garlic and herbs. It is now my favorite salad dressing.
We designed a creative deck and storyboard with the GE marketing team for use on Amazon, Shopify, marketing brochures, and social channels.
The food photography, stop motion, and food product demo video aimed to show the new label's details and the dressing’s versatility in a modern kitchen. We looked at cookbooks and decided to use a style meant to inspire and feel relatable to contemporary cooks. Our new Italian counter and backsplash surfaces stepped up to give a light, airy feel.
We also got to play with flying garlic, the lid, pans of garlic, and many recipes we created. It was a true delight to work with this team and product! We suggest stocking up on Garlic Expressions salad dressing. It is so good in tossed salad but is also fantastic as a marinade, grilling sauce, finishing sauce, and sauce for all kinds of salads.
Since we were very organized and the team was on Zoom all day with us we were able to complete this production in a day.
Image for their website.
Use study of everything you can make with Garlic Expressions. Their byline is, “declutter your condiment shelf.” We made all of these in studio.
Here are many images for social media and marketing brochures. The bottle was carefully turned and lit to show the particulate as well as the pickled garlic cloves on the bottom.
Shake vigorously - stop motion food video
Shake and pour - food product demo video for Amazon
